A quick checklist to ensure search engine optimisation

• Use targeted keywords
• Try for keyword phrases
• Put keywords in your <TITLE> tag
• Place keywords high on the web page
• Strive for relevancy
• Use keywords frequently
• Break content into multiple pages
• Beware of editing
• Use tables sparingly
• Create static pages
• Stick to relevant links

Promotional Material:

• Always think about the audience that you wish to target, type of promotion, target date and estimated costs.
  • Types of Promotion: Newsletters, Magazines, Radio, Television, Web, Direct Mail, Yellow Pages, Flyers and Brochures, Press Releases, Sponsorship, Events, Speciality Items, Seminars, Workshops, Telemarketing.
    
• What kind of products or services are you offering: innovative, specialised, diversified, commodity, packaged or customised?
  
• What kind of image does your business have? Formal, informal, community focus, regional, national, aggressive, relaxed, sophisticated, homely, specialised or generalist?
  
• Your website can be advertised: Email, Business cards, Letterheads, Brochures, Envelopes, Yellow Pages, Message on Answering Machine, Promotional CDs or DVDs, Thank you or Special Event Cards, Newspaper Ads, Newsletters, Press Releases, etc.
  

Last Updated: 2010                  Copyright © Priority Media 2001-2010            e: info@prioritymedia.com.au